Category: Gaming
Media: Film
Geo: France
Campaign: Monster Hunter World
Client: Capcom
Brand Marketing Manager: Marina Koh
Marketing Director: Antoine Molant
Community Manager: Joshua Dahdrai
Ad Creative Agency: Biborg
Business Director: Kais Ali Benali
Account Manager: Sergio Nieves
Creative Copywriter: Thomas Purbeck
Lead Motion Designer: Remi Cabarrou
Film Director: Joseph Darosa
CEO: Bruno Luriot
Production Studio: W2P
Sound Design: Stereoplane
Published: January 2018
Synopsis:
The Biborg won the digital communication strategy for the launch of one of the most anticipated games of the year: Capcom’s Monster Hunter: World, which will be officially released worldwide on January 26th. For the launch of this eagerly awaited new title, the London and Paris based creative agency produced a digital display campaign and video content series which will be live worldwide from January 26th.
The Monster Hunter series is one of Capcom's biggest flagship franchises with 40 million units sold since 2004. The newest addition, Monster Hunter: World, due out on PS4 and XBOX ONE, aims to be more accessible and appeal to a more mainstream audience.
In order to appeal to this audience, Biborg collaborated with Capcom Europe’s teams to produce three ‘mockumentary’ style episodes featuring players from around the world as they share some of their most incredible multiplayer hunting stories.
Who better than the fans to express how it feels to play Monster Hunter? Biborg selected six ambassadors from all over the world to tell their stories and show veterans and newcomers alike how it feels to enjoy the ultimate hunting experience.