| One Show 2012 | ||
|---|---|---|
| One Show | Consumer Television / Commercials of Var. Length - Campaign | Merit |
Category: Art Direction
Advertiser: DIAGEO
Product/Service: CAPTAIN MORGAN
Agency: ANOMALY
Production Company: SMUGGLER, Hollywood, USA
Executive Creative Director: Mike Byrne
Creative Director: Jon Zast
Copywriter: Andy Carrigan/
Art Director: Jon Zast
Agency Producer: Andrew Loevenguth
Producer: J M De La Fontaine
Director: Tom Hooper
Editor: Adam Pertofsky
Sound Studio: Framestore
Sound Design/Arrangement: Noises Digital
Post Production: Framestore
Production Designer: Eve Stewart
Special Effects Computer Graphics: Framestore
Cinematographer: Ben Smithard
Director Of Photography: Ben Smithard
EditingCompany: Rock Paper Scissors
Production Designer: Eve Stewart
Special Effects/Computer Graphics: Framestore
Cinematographer: Ben Smithard
Director Of Photography: Ben Smithard
Editing Company: Rock Paper Scissors
Other Credits: Executive Producer: Patrick Milling Smith/Brian Carmody
English Description
'Captain Morgan' is portrayed as a charismatic party animal carrying the strapline 'To Life, Love and Loot'. In one, he's performing a spectacular dive off a grim pirate ship when confronted by naval officers, while another shows him livening up a stuffy dinner with a touch of glass and plate smashing. A third spot shows the captain and his crew partying, but being rowed home by a sober-looking shipmate, in a spot that reminds you to designate a driver when you're out partying.