Car One Film Damn License Plates by Leo Burnett Buenos Aires

The Film titled Damn License Plates was done by Leo Burnett Buenos Aires advertising agency for Car One in Argentina. It was released in May 2013.
Advertising campaign for Car One

Car One: Damn License Plates

Brand
Car One
Media
Film
Released
May 2013
Posted
May 2013
Market
Argentina
Industry
Car Dealers
Production Agency
Gloria Films
Creative Director
Alexis Alvarez
Creative Director
Daniel Fierro
Art Director
Fernando Torres - Jonathan Betancur
Copywriter
Maximiliano Preciado
Account Supervisor
Agustín Remaggi
Agency
Leo Burnett Buenos Aires

Awards:

Cannes Lions 2013
Film LionsProduct & Service; Other Vehicles, Auto Products & ServicesBronze

Credits & Description:

Media: TV
Category: Automotive
Agency: Leo Burnett
Brand: Car One
Geo: Americas, Argentina
Advertising Agency: Leo Burnett, Buenos Aires, Argentina
Chief Creative Directors: Luis Sanchez Zinny, Carmelo Maselli
Creative Director: Daniel Fierro
Art Director: Fernando Torres
Copywriter: Maximiliano Preciado
Account Director: Hernán Cuñado
Account Supervisor: Agustín Remaggi
Account Executive: Rafaela Neves
Agency Producer: Federico Puricelli, Sebastián Tarruela
Production House: Gloria Films
Directors: Alejo Rosemberg, Julian Castro / Nah!
Post Production: Postmedia
Music: Supercharango
Account Manager: Agustín Remaggi/Rafaela Neves
Director Of Photography: Federico Cantini
Brief Explanation
SOME PEOPLE DON'T HAVE A LICENSE PLATE THEY HAVE A CURSE.

This spot reveals a number of embarrassments that the unfortunate combination of letters on licence plates can cause, needless embarrassments that Car One can now solve.