| Cannes Lions 2011 | ||
|---|---|---|
| Film Lions | Other Vehicles, Auto Products & Services | Silver |
Type of Entry: Product & Service
Category: Other Vehicles, Auto Products & Services
Title: LOVE STORY
Advertiser/Client: CAR ONE
Product/Service: USED CARS
Entrant Company: LEO BURNETT ARGENTINA Buenos Aires, ARGENTINA
Advertising Agency: LEO BURNETT ARGENTINA Buenos Aires, ARGENTINA
Chief Creative Officer: Seto Olivieri
Creative Director: Dauquen Chabeldin
Agency Producer: Federico Puricelli/Francisco Tanto
Advertiser's Supervisor: Daniel Ferro
Account Supervisor: Hernan Cuñado
Production Company: URSULA Buenos Aires, ARGENTINA
Director: Lemon
Producer: Adrian D'amario/Ariel Epstein
Editor: Gustavo Macri
Post Production: Cinecolor
Brief Explanation:
Car One deals used cars in excellent shape. All the vehicles undergo a thorough technical check up to transform them into Guaranteed Used Cars, the axis of the campaign. It’s the evolution of the former campaign which worked around the axis: Cars for any moment of your life.
Today, when you purchase a vehicle in Car One, what you’re taking is a car with a good history, both a good technical history together with a good life history. The campaign is composed by two spots: Party and Love Story. Party is a fun story that uses the resource of humor. Love Story is a passionate and thrilling love story. They are only two of the hundreds of stories experienced by the vehicles available at Car One.