Category: Other Vehicles, Auto Products & Services
Advertiser: CAR ONE
Product/Service: USED CARS
Agency: LEO BURNETT ARGENTINA
Production Company: URSULA, Buenos Aires, ARGENTINA
Date of First Appearance: Apr 1 2011
Chief Creative Officer: Seto Olivieri
Creative Director: Dauquen Chabeldin
Agency Producer: Federico Puricelli/Francisco Tanto
Account Supervisor: Hernan Cuñado
Advertiser's Supervisor: Daniel Ferro
Producer: Adrian D'amario/Ariel Epstein
Director: Lemon
Editor: Gustavo Macri
Post Production: Cinecolor/Postmedia
Director Of Photography: Charly Ritter
English Description
Car One deals used cars in excellent shape. All the vehicles undergo a thorough technical check up to transform them into Guaranteed Used Cars, the axis of the campaign. It’s the evolution of the former campaign which worked around the axis: Cars for any moment of your life.
Today, when you purchase a vehicle in Car One, what you’re taking is a car with a good history, both a good technical history together with a good life history. The campaign is composed by two spots: Party and Love Story. Party is a fun story that uses the resource of humor. Love Story is a passionate and thrilling love story. They are only two of the hundreds of stories experienced by the vehicles available at Car One.