Category: Editing
Advertiser: CAR ONE
Product/Service: CAR ONE
Agency: LEO BURNETT ARGENTINA
Production Company: ARGENTINACINE, Buenos Aires, ARGENTINA
Chief Creative Officer: Seto Olivieri
Creative Director: Dauquen Chabeldin
Agency Producer: Federico Puricelli/Sebastian Tarruella
Account Supervisor: Hernán Cuñado
Advertiser's Supervisor: Daniel Ferro
Producer: Nano Tidone/Marcos Landajo/Germán Escande
Director: Daniel Rosenfeld
Editor: Joaquin Guiraldes
Sound Design/Arrangement: El Elefante Resonante
Post Production: Aldo Ferrari/Luli Jimenez/Pickle
Account Manager: Agustin Remaggi
Production Designer: Vivi Cahevez
Director Of Photography: Javier Julia
Account Manager: Agustin Remaggi
Production Designer: Vivi Cahevez
Director Of Photography: Javier Julia
Other Credits: Color: Metrovision
English Description
In Argentina, when we buy a used car, we do not consider the aspect of the car as much as whom the previous owner was. We all want that car that had a little use, that had old people as owners, or that was kept parked in a garage for a long time.
The commercial tells the story of a youth’s car; a car that suffers different damages due to the lifestyle of its young owner. But finally, the car protagonist of our story ends up being the car next to it; a car that, while the other one was suffering, was just parked there, not being used much.