Category: Health
Media: Design
Brand: Care Condoms
Agency: The Classic Partnership
Geo: United Arab Emirates
Advertising Agency: The Classic Partnership, Dubai, UAE
Executive Creative Director: Alok Gadkar
Creative Directors: Leslie Paul, Alok Gadkar
Senior Art Director: Thomas Varghese
Art Directors: Vishal Vinekar, Alok Gadkar
Senior Copywriter: Anshuman Bhattacharya
Copywriter: Leslie Paul
Associate Account Director: Sneha Iyer
Head of Production: Vitthal Deshmukh
Production Manager: Shankar Chidambaram
Retouching Artist: Devraj Shriyan
Photographer: Nasir Rauf
DOP: Prasad Paniker
Producer: Ace Wong
Published: May 2017
Description: This year for Earth Hour, Care Condoms took it to a whole new perspective by designing a set of limited edition condoms. A total of 60 designs were produced, one for every minute of Earth Hour, and each of the packs carried a different message. The call to action though was the same: Switch off. Action on. Distributed for free in several watering holes in Malaysia a week before the event, the packs were a big hit and the cause to do good for the planet must have been pleasantly bigger.