The crew of the Spartan Son puts their heart and soul into a day's work at sea, while their families and community await their return, in this stunning new spot from GARTNER director Raymond Bark. No matter how rich and rewarding the seas may be, these fisherman depend on the freshness of their catch, which is why a shipment of "Sea Salt" from Cargill is so important.
"The approach to our Cargill jobs is a real treat," says Bark. "The agency and client want the spirit of the places where they shoot to be represented accurately and captured respectfully. As such, we're not locked down by a storyboard. Rather, the attitude is "wait 'til we get there," and that's where the real spot is formulated. Use what's there, and use it for what it is. I think that's a major contributing factor to the positive spirit of the work, ensuring a meaningful connection between the original idea and the reality
on the ground."
"The perfect embodiment of this is in the casting. Picking up people to populate the spots, while scouting and acclimatizing to the local area allows for some real character, authenticity and charm...as well as some long cozy nights lined with shot glasses, spent convincing deep sea fishermen they're really first class actors. They don't always believe you after one glass."
Client: Cargill
Spots Title(s): "Sea Salt"
First Air Date: 1/4/09
Agency: Martin Williams Advertising
Chief Creative Officer: Tom Moudry
Group Creative Director: Jim Henderson, Lyle Wedemeyer
Agency Producer: Andrea Eilers
Production Company: GARTNER
Director: Raymond Bark
DP: Joe Meade
EP(s): Don Block, Rich Carter, Elaine Behnken
Producer: Bridgette Pugh
Editorial: Lost Planet
Editor: Kim Bica
Editorial EP: Christie Price
Music: Massive Music
Composer: Kerry Smith
Producer: Keith Haluska
Sound Design: Keith Haluska, Kerry Smith