Donation becomes love.
Caritas turns money into help
glow unfolds the new donation campaign 2014 for Caritas Hildesheim. It shows Origami figures made from Euro notes. This idea demonstrates how money is directly turned into help: clothes, toys or care. Poverty is on the rise in Germany with 15,2 % poverty. The German Caritas is helping local people in need.
Media: TV
Client: Caritas Hildesheim
Agency: glow Berlin
Creative Director: Johannes Krempl
Origami Artist/Illustrator: Anthony Cliff