Casa Editorial El Tiempo: Casa Editorial El Tiempo

Credits & Description:

Media: Integrated
Category: Publications & media
Client: El Tiempo - Newspaper
Agency: MullenLowe SSP3 Bogota
Production: Pivote
Country: Colombia
Chief Creative Officer: Carlos Andrés Rodríguez
Creative Director: Diego Alejandro Muñoz
Creative Director: Juan Manuel Prieto
Copywriter: David Meneses
Copywriter: Juan Carlos Castaño
Art Director: Óscar Peña
Art Director: Diego López
Published: May 2018
Synopsis:
Despite the efforts society has made, sexism against women is still a major issue around the world, especially in Latin America. Unfortunately, press doesn't escape from this reality, and we’re still seeing news with sexist headlines.
That's why on the International Women’s Day, El Tiempo, published an open invitation to all the female journalists around the country: to choose a sexist headline and rewrite it from their own point of view. The invitation ignited a conversation on social media. In just a few days, not only journalists, but also hundreds of women rewrote sexist headlines and replaced them with their own words using the #WomenRewriteWomen.