The new Castle Lager commercial is an epic production that speaks to the people of South Africa through the one thing that has proven time and time again to transcend all cultures and barriers and this is the countryâs passionate love of sport. The ad is directed by Sunu Gonera of Egg Films for Ogilvy Johannesburg and Castle Lager. The fun filled commercial features the Proteas, Springboks and Bafana Bafana along with their fans to best demonstrate how the Castle brand unites a country and the lengths South Africans will go to support their teams on the field. The viewer is taken on a journey following the wild adventures of four passionate Superfans as they are helped to overcome obstacles they encounter en route to attending a Bafana Bafana match at Greenpoint Stadium in Cape Town.
Client: Castle Lager
Media: TV
Country: South Africa
Category: Alcoholic Drinks
Castle Lager: Superfans
Advertising Agency: Ogilvy, Johannesburg, South Africa