Arcade Content’s Lebogang Rasethaba directed Ziyabanda, a brand film about the first track made at -2.5°C, for Castle Lite, the only beer lagered at -2.5°C.
Shot in Johannesburg, the Ogilvy & Mather Cape Town music video features South African hip hop star Stilo Magolide from Boyzn Bucks rapping over some – literally – icy beats from Say Thank You, who make music out of just a beer opening and ice being manipulated at sub-zero temperatures.
Media: Web Film
Category: Drinks, alcoholic
URL: http://www.awardsza.co.za/castlelite-webcampaign
Title: Ziyabanda feat. Stilo Magolide
Product: Castle Lite
Title: Ziyabanda
Length: 90sec
Ad agency: Ogilvy Cape Town
Creative Group Head: Neil White
Creative Group Head: Mark Haefele
Creative Content Manager: Matthew Blitz
Associate Creative Director: Serio Lacueva
National Group Creative Director: Nicholas Wittenburg
TV Producer: Ali Coetzee
Production house: Arcade Content
Director: Lebogang Rasethaba
Executive Producer: Colin Howard
Producer: Vjorn du Toit
Producer: Allison Swank
Line Producer: Devi Lazanas
DOP: Rory O’Grady
Editor: Julian Redpath