Caterpillar (CAT): Night Of The Challenger

Credits & Description:

Name of Client: Caterpillar
Agency: tisch13
Country: Germany
Name Of Product: Caterpillar Reveal Show - Málaga 2017
Creative Director(s): Georg Dejung
Art Director(s): Esther Bartkowski
Agency Producer(s): Stefanie Anspach
Production Company: URBANSCREEN, PRG Deutschland, Intermediate Engineering

For the launch of Caterpillar’s new generation of excavators, we realized what might be one of our most ambitious projects ever: a site-specific projection mapping covering 4.500 m2 of outdoor terrain. 14 projectors with a total power of 280.000 AnsiLumen transformed the sand pit of Caterpillar`s Demonstration and Learning Center in Málaga into a giant stage for an unusual multimedia brand experience. The 16-minute show tells the story of Caterpillar’s founding and evolution, staging their powerful machines in their natural environment. In the centre of this augmented landscape, a 12 metre tall cube with a remote-controlled kabuki reveals the Cat 320 at the climax of the show, introducing its revolutionary features to an international trade audience.

Commissioned by: tisch13 (tisch13.com)
End client: Caterpillar

Art Direction: Alexander Trattler (alexandertrattler.com)
Show Director: Majo Ussat
Assistant Show Director: Moritz Horn
3D-Supervisor: Thorbjörn Geisler
3D-Design: Moritz Horn
Motion Graphic Design: Moritz Richartz, Lukas Neumann, Till Botterweck
Lighting Design: Sebastian Jakob
Music & Sound Design: André Feldhaus, Anders Wasserfall, Michael Meinl
Narrator Voice: Tom Zahner
Mockup Construction: Eike Buff & Lukas Neumann

Production Partners: PRG (prg.com) & Intermediate Engineering (im-en.com)
Technical Direction: Tobias Wursthorn (Intermediate Engineering)
Projection Operator: Frank Wagner
Lighting Operators: Julius Neudecker & Martin Rupprecht
Crew Chief PRG: Sven Heidlas
Site Manager: Matthias Wilde
Production Manager: Majo Ussat
Camera: Moritz Horn, Thorbjörn Geisler
Documentation Edit: Moritz Horn
Photos: Moritz Horn, Thorbjörn Geisler, Daniel Dobers
With great thanks to Randall Crow and the Caterpillar team in Málaga for their brilliant on-site support.
The NIGHT OF THE CHALLENGER has been developed and realized in close consultation with tisch13. Thanks to Georg Dejung, Pat Kalt and Stefanie Anspach for an excellent cooperation!