Category: Transport
Media: Experiential
Brand: Cathay Pacific
Agency: McCann
Geo: Hong Kong
Advertising Agency: Mccann Worldgroup, Hong Kong
Executive Creative Director: Martin Lever
Creative Director/Art Director: Guilherme Pecego
Associate Creative Director/Copywriter: Dan Jacques
Managing Partner: Brandon Cheung
Group Account Director: Julia Broughton
Account Manager: Julian Egli
Additional credits: Wong Ping Wai, Jules O’brien, Ting Ngo Mok, Daniel Cheung, Juvenia Poon, Adrianne Andya, Aneeza Arshad, Yvonne Cheng, Prashant Galani, Karen Chan, Rick Kwan, Fanny Lau
Published: March 2017
Description:
Cathay Pacific has created Betsy Beer, its very own craft beer and "The First Beer Scientifically Crafted For 35,000ft."