McCann Hong Kong and Cathay Pacific unveiled their new global campaign "Life Well Travelled" this week, with the aim to rebrand and communicate a more expansive position in the market for the airline. The aim of the campaign was to introduce Cathay's new brand position, focusing on the "imperfections of travel" and the role they play in delivering a more realistic experience
Category: Travel, transport & tourism
Client: Cathay Pacific Airways
Agency: McCann Hong Kong
Production: Great Guns
Country: Hong Kong
Director: Jonty Toosey
Creative Director: Pecego Guiherme
Executive Creative Director: Martin Lever
Creative Director: Rick Kwan
Copywriter: Dan Jacques
Producer: Richard Skepper
Producer: Dilys Tam
Senior Art Director: Agnes Lee
Executive Producer: Laura Gregory
DoP: Luke Scott
Agency Producer: Wing Tam
Managing Partner: Brandon Cheung
Associate Account Director: KK Chan
Account Executive: Stephanie Li
Business Director: Hilda Chan
Post Production : Touches Hong Kong
Chief Colourist: Chan Kwok Choi
Music: Carbon Logic
Composer : Dave Randall @ Carbon Logic