Chinese New Year spot aired during aired during the Spring Festival Gala. The Spring Festival is to the Chinese people what the Super Bowl is to American people. Ask a Chinese person “How will you spend the evening before Spring Festival”, “watching CCTV spring festival gala” would be the number 1 answer. With the push of urbanization and the development of technology, China is advancing quickly. Chinese people are living more fashionable lives. With the push of globalization, more and more people have English names, celebrate Christmas while some components of the traditional Chinese culture are being ignored. China's official ad appears to be one of the most expected moments of the Spring festival and is certainly the most challenging mission of the “Chinese Super Bowl” advertising gala, with 700 million individuals watching this show at the same time.
Agency: Fred & Farid Shanghai
Client: CCTV
Title of ad: #MY NAME#
CCTV General Supervisor: CHENG Hong
CCTV Executive Supervisor: WANG Zuoyuan
CCTV Project Leader: FENG Yimin
Business Director: Frances ALVARADO
Chief Creative Officer: Fred & Farid
Creative Director: Feng HUANG
Copywriter: Jing QIAN, Aser CAO, Chris WANG
Art Director: Pirate LI
Brand Strategist: Jing QIAN
Agency Producer: Karim NACEUR, Terry JIN, Joey WANG
Developer/Account: May XIAO, Susanna DING, Vivian LIAO
Post Producer: Yan JUE
Music Supervisor: Blinde WU
Production Company: Gwantsi
Production Company City: Shanghai
Producer: Jinming LIU
Director: Limin WANG
Photographer: Chenyu JIN
Music: Flower of Mons
Editor: Blinde WU, Bobo ZHOU
Post-Production: PO Shanghai
Place of shooting: China, multi-locations