Advertiser: CCTV ADVERTISING CENTER
Agency: MCCANN WORLDGROUP
Category: Publications & Media
Art Director: Bobo Chen
Copywriter: Freya Liu
Producer: Hsiao Chi Wei
Director Of Photography: Ho Nan Hung
Copywriter: Ivan Zhang
Art Director: Sky Lin
Art Director: Sun Tao
Creative Director: Thomas Li
Account Supervisor: Canning Li
Art Director: Dandan Zhao
Director: Ho Nan Hung
Art Director: Johnny Bao
Executive Creative Director: Louis Cheung
Agency Producer: Maggie Xue
Creative Director: Sun Tao
Copywriter: Thomas Li
Chief Creative Officer: Tomaz Mok
Brief Explanation
Life is one long journey home. Every year end there are hundreds of millions people on their way home in China. Family reunion over Chinese New Year means a lot to the mainlanders. This TVC campaign depicts four different Home Coming stories glorifying family value and humanity. It covers the travelers from West, East, South, North of China, as well as overseas (Cameroon and Taiwan). The conviction of Family Reunion becomes the driving force of our travelers - Home is where your heart is.