Saatchi & Saatchi China gives a voice to families of the hearing-impaired with 'A Silent World' for CCTV. Saatchi & Saatchi Shanghai has released a much-anticipated follow-up to its award-winning series of public service advertisements for CCTV. 'A Silent World' highlights the challenges experienced by hearing-impaired children and their families, and is another milestone in Saatchi & Saatchi's continued partnership with Chinaâs national broadcaster.
Title: A Silent World
Client: CCTV
Agency: Saatchi & Saatchi Beijing
Agency: Saatchi & Saatchi China
ECD: Ng Fan
GCD: Elaine Young
Senior Art Director: Zaren Zhu
Art Director: Guojing Yang, Wenzhang Chen
Copy: Cecily Yao
Head of TV Production: Ran Yin
Strategic Planner: Camden Chandler
Business Director: Twelve Tang
Associate Account Director: Christ Dai
Account Manager: Ada Liu