CCTV Film, Digital THE TASTE OF HOMETOWN by McCann Shanghai, McCANN WORLDGROUP Shanghai

The Film titled THE TASTE OF HOMETOWN was done by McCann Shanghai, McCANN WORLDGROUP Shanghai advertising agencies for CCTV in China. It was released in Jan 2014.
Advertising campaign for CCTV

CCTV: THE TASTE OF HOMETOWN

Brand
CCTV
Media
Film, Digital
Released
January 2014
Posted
January 2014
Market
China
Industry
TV Channels/Radio Stations and Programmes, Public awareness
Agency
McCANN WORLDGROUP Shanghai
Art Director
Sky Lin
Creative Director
Thomas Limmer
Copywriter
Thomas Limmer
Executive Creative Director
Louis Cheung
Art Director
Bobo Chen
Copywriter
Freya Liu
Art Director
Sun Tao
Creative Director
Sun Tao
Art Director
Johnny Bao
Art Director
Dandan Zhao
Copywriter
Ivan Zhang
Account Supervisor
Canning Li
Chief Creative Officer
Tomaz Mok
Production Agency
MILIFILM
Agency
McCann Shanghai

Awards:

Asia Pacific Advertising Festival (AdFest) 2014
FILM LOTUSBEST OF PUBLIC SERVICESSILVER

Credits & Description:

SUB CATEGORY : BEST OF PUBLIC SERVICES
COMPANY ENTERING : MCCANN WORLDGROUP SHANGHAI, SHANGHAI
ENTRY TITLE : THE TASTE OF HOMETOWN/THE LATE NEW CLOTHES/ANXIOUS TO MEET PARENTS IN LAWS/REUNION AFTER 63 YEARS
BRAND : CCTV
ADVERTISER : CCTV ADVERTISING CENTER
ADVERTISING AGENCY : MCCANN WORLDGROUP SHANGHAI, SHANGHAI
CHIEF CREATIVE OFFICER : TOMAZ MOK
EXECUTIVE CREATIVE DIRECTOR : LOUIS CHEUNG
CREATIVE DIRECTOR : SUN TAO/THOMAS LI
COPYWRITER : IVAN ZHANG/FREYA LIU/THOMAS LI
ART DIRECTOR : SUN TAO/BOBO CHEN/JOHNNY BAO/SKY LIN/DANDAN ZHAO
AGENCY PRODUCER : MAGGIE XUE
ACCOUNT SUPERVISOR : CANNING LI
PRODUCTION COMPANY : MILIFILMS, SHANGHAI
SOUND PRODUCTION COMPANY : SHANGHAI FILM STUDIO, SHANGHAI
SPECIAL EFFECTS COMPANY : MILIFILMS, SHANGHAI