Cdec Foundation: Forgetting Auschwitz, Remembering Auschwitz

Credits & Description:

Advertiser: Figli Della Shoah Association- Cdec Foundation
Brand Name: Holocaust Remembrance Day
Product/service: Holocaust Remembrance Day
Campaign Name: Forgetting Auschwitz, Remembering Auschwitz
Country: Italy
Agency: Havas Milan
Agency Network: Havas Worldwide
Executive Creative Director: Giovanni Porro
Creative Director: Selmi Barissever, Lorenzo Crespi
Art Director: Salvatore Zanfrisco, Francesco Sguinzi
Copywriter: Chiara Monticelli -
Account Director / Manager: Rosita Rafanelli - Alessandra Meghnagi (account Executive)
Managing Director: Simone Cresciani
Pr Director: Marianna Lovagnini
Illustrator: Salvatore Zanfrisco
Production Company: Basement
Film Production: Indiana Production
Director: Tobia Passigato
Director Of Photography: Giacomo Frittelli
Music: Quiet Please, Ferdinando Arnò
Agency Producer: Sara Poltronieri
Post Production: Indiana Production
Post Production Producer: Alga Pastorelli
Digital Production: Uprising
Digital Creative: Fabrizio Piccolini - Stefano Zanoni
Url: Https://www.a5405.com
Other Credits: Tattoo Shop: Puro Tattoo Studio, Marco C. Matarese
Animation: Lsd
Digital Art Director: Marco Angelini
Digital Pm: Daniele Silvestri
Web Developer: Emanuele Grilli
Creative idea explanation:
Nedo Fiano, one of the last Auschwitz witnesses, is losing his memory.Now it’s up to us to rembember for him. For Holocaust Remembrance day we invited some people into a tattoo shop and proposed them an unexpected tattoo: Nedo’s number. The video of the experience has encouraged people to keep Nedo’s memory alive on A5405.com.
On A5405.com many have given voice to Nedo’s memories, signing up and reading his words: from common people to international stars like Ludovico Einaudi and Roberto Benigni. 140 countries involved
A5405.com became an educational tool.The project became a news all over the nation.