title: Summer (Dis)Connected
client: Cell C
agency: (+phone no:) 1886
city & country: Joburg
agency producer: Caroline Crowther
chief creative officer: Brett Morris
executive creative director: Stuart Stobbs
creative director: Toni Hughes / Gareth Lessing
art director: Mark Livni / Kerryn-Lee Tyser
director: Slim
director of photography: Rory O’Grady
production co producer: Nicci Cox
executive producer: Nicci Cox
post production co: Wondermerk
editing company: Left Post
editor: Joe de Ornelas
art director (production) Keenan McAdam
other credits – final mix: Lorens Persson / Sterling Sound
“These kids are always on their phones. They’re so disconnected.”
Really?
Egg Films’ Slim directed #ConnectYourWay, 1886’s vibrant new Cell C ad that celebrates all the ways the youth are actually more connected than ever.
Exposure’s Rory O’Grady shot the ad, which was art directed by Keenan McAdam and edited by Joe de Ornelas at Left, with Wondermerk adding all the quirky filters and effects you’d expect from a cellphone ad. Nola Williams had fun with the wardrobe, which was sponsored by adidas.
#ConnectYourWay was conceptualised by 1886, with Stuart Stobbs as executive creative director and Caroline Crowther producing for the agency.