People hate waiting for what they love. This is probably why commercial breaks can be a pain for most people so Gitam BBDO Israel decided to use this to their advantage when Cellcom, Israel's biggest mobile company launched their new cellular network "generation 4.5". With the help of different advertisers, over two week, they aired real commercials during the regular commercial breaks, but with a twist, all the commercials were running twice as fast, helping the viewers get back to their shows in half the time! This way, instead of just saying "we are the fastest" they proved it.
Brand: Cellcom
Media: TV
Category: Electronics & Technology
Agency: BBDO
Geo: Israel
Client: Cellcom
Agency: Gitam BBDO, Tel Aviv, Israel
Country: Israel
Executive Creative Director: Danny Yakobowitch
Creative Director: Igal Ezra
Art Director: Tamar Dvir
Copywriter: ran allon
Copywriter: Yaron Perel
Agency Producer: Omer Kandel
Copywriter: Aharale Kidron
Planning Manager: Hillel Geiger
Planner: Hila Tamir
Client Manager: Oren Ariely
Account Manager: Reut Esterkin
Account Executive: Eliran Benyamini
Editor: Jessica Kälbermann