After the results of 2014, the rod was very high this year. The team of Alejandro Canciobello (Copywriter) and Yoshi Ishikawa (Art Director), under the Creative Headquarters of Jose Luis Rivera y Pierola and Piero Oliveri, continued showing "The APU Community", a community of really strong and united people, revealing who they really are: supermen who build everything with their own hands and find their own solutions. To emphasize these qualities and show the strength that characterizes the brand’s target, the agency Carne, Lima created a spot based on a symbol that represents all of the above: the strong arm.
Category: Corporate identity
Client: UNACEM
Brand: Cemento APU
Agency: CARNE Lima
Country: Peru
Director: Diego Nuñez Irigoyen
Account Executive: Pamela Bedoya
Executive Creative Director: Jose Luis Rivera y Pierola
Producer: Sergio Barrio
Head of Art: piero oliveri
Senior Copywriter: alejandro canciobello
Senior Art Director: Yoshi Ishikawa
Production company: Rebeca
Executive Producer: Alejandro Noriega
Agency Executive Producer: Javier Correa
Account Director: Martha Dias
Music Studio: Megáfono
Music: Fanjo Antich
Account manager: Jacki Starnkman