Vitamins, minerals and supplements is a category Cenovis wanted to make more relevant to people's lives through products that have a real point of difference. Research highlighted that parents who want to stay in shape and care about what they eat, aren't motivated by vanity or health but by being there for their kids. This is the strategy behind the new campaign by Arnold Furnace, and their inspiration for 'The better you are, the better they'll be' line.
Category: Pharmaceutical & medical
Client: Cenovis, Australia
Agency: Arnold Furnace
Production: Revolver
Country: Australia
Director: Richard Bullock
Executive Creative Director: Tom Spicer
Creative: Chloe Banicevic
Creative: Archie Murugaser
Producer: Pip Smart
Planner: Tony Singleton
Sound Studio: Rafael May Music
Agency Producer: Melissa Petryszyn
Editor: Gabby Muir
Senior Account Manager: Surungi Hohol
Group Business Director â Silvia Arrigoni
CSD â Michael Stevenson
Post Production - Fin Designs + Effects