Few people can experience to play tennis with Marcelo Melo, ranked number one in men's double tennis by ATP. Thinking about the fans who would like to have this chance, the Brazilian sporting goods retailer Centauro has launched the first tennis match through Twitter. Marcelo Melo, who is sponsored by Centauro, plays with a ball machine that acts according to tweets sent with the hashtag #twitteniscentauro. The Twittenis campaign is created by Publicis Salles Chemistri.
Media: Interactive
Category: Sportswear
Client: Centauro
Agency: Publicis Brasil
Country: Brazil
Director: Sergio Glasberg
Creative Director: Hugo Rodigues
Creative Director: Kevin Zung
Creative Director: Luís Figueiredo
Creative Director: Marcelo D´Elboux
Art Director: Marcelo Ferreira
Copywriter: Mari Albuquerque
Copywriter: Luís Figueiredo
Producer: Tato Bono
Producer: Joao F. Saddock
Production company: Side Cinema
Executive Producer: Renato Assad
Planner: Letícia Banheti
Planner: Augusto Barbosa
Account manager: Marcos Vinicio Pizetti
Account manager: Andréa Barrios
Account manager: Elis Adami
Media: Silvia Tajiki, Fabiana Gava, Marco Iadocico e Rafael Gonçalez
Technology Director: André Lembo e Karina Correa
Programmer: Bruno Moraes
Director: Sergio Glasberg
Executive Producer: Renato Assad
Production coordinator: Cynthia Gama
360: Emotion 360º
Streaming: NetPoint
Ending: Side Cinema
Sound production: Hefty
Count Manager- Sound Company: Edu Luke e Julia Schill
Mixing: Diego Marques e Tuco Barini
Conductor: Edu Luke