Category: Travel, Transport & Tourism
Advertiser: CENTER PARCS
Product/Service: CENTER PARCS
Agency: DUVAL GUILLAUME MODEM
Production Company: CZAR, Brussels, BELGIUM
Executive Creative Director: Geoffrey Hantson/Katrien Bottez
Creative Director: Geoffrey Hantson/Katrien Bottez
Account Supervisor: Dimitri Mundorff
Advertiser's Supervisor: Paul Geraeds
Producer: Eurydice Gysel/Fred Vrancken
Director: Lionel Goldstein
Sound Design/Arrangement: Cobra
Post Production: Nozon
Music: Broken Glass Heroes
English Description
Center Parcs is the market leader for short term cottage letting in the Benelux.
They asked us to develop a campaign that would differentiate them from their competitors.
We took this literally and launched the "discover the 29 differences"-campaign and stressed one individual difference in the ATL campaign.
This movie shows the clear benefit of a Center Parcs holiday, being holidays with a 100% focus on safety. Which is very important for families for children.