Centraal Beheer Achmea: Rapper

Credits & Description:

Agency: Ddb & Tribal Worldwide Amsterdam, The Netherlands
Client: Centraal Beheer Achmea
Product: Insurance
Entrant: Ddb & Tribal Worldwide Amsterdam, The Netherlands
Title: Rapper
Product/Service: Insurance
Idea Creation: Ddb & Tribal Worldwide Amsterdam, The Netherlands
Production: In Case Of Fire Amsterdam, The Netherlands
Executive Creative Director: Joris Kuijpers (DDB & Tribal Worldwide, Amsterdam)
Executive Creative Director: Dylan de Backer (DDB & Tribal Worldwide, Amsterdam)
Creative Director: Ed van Bennekom (DDB & Tribal Worldwide, Amsterdam)
Creative Director: Jasper Diks (DDB & Tribal Worldwide, Amsterdam)
Head of Production: Yuka Kambayashi (DDB & Tribal Worldwide, Amsterdam)
Business Director: Milo van der Meij (DDB & Tribal Worldwide, Amsterdam)
Client Producer: Nelly de Wit (DDB & Tribal Worldwide, Amsterdam)
Advertiser's Supervisor: Ellen van der Horst (Centraal Beheer Achmea)
Advertiser's Supervisor: Peggy Spaapen-du Long (Centraal Beheer Achmea)
Advertiser's Supervisor: Edwin Jansen (Centraal Beheer Achmea)
Advertiser's Supervisor: Marteyn Roose (Centraal Beheer Achmea)
Director: Sven Super (In Case of Fire)
Producer: Arjan Oosterveer (In Case of Fire)
DOP: Philip van Volsem (Philip van Volsem)
Editor / offline edit: Marc Bechtold (Kapsalon)
Sound Design: Cris Kos (Massive Music)
Colour correction / Grading: Barry Clarke (Captcha)
Online edit: Tim van Paassen (The Compound)
Sound: Kaiser Sound Studio (Kaiser Sound Studio)
Brief Explanation
A young rapper from the hood bought a new Bentley with the money he earned with his first hit song. It’s a tricked-out future-proof car with Voice Control that only responds on the voice of the young rapper.
This looks awesome, but everything goes wrong once the car radio plays the hit song of the young talented rap artist: the voice control recognizes the words/commands in the song as well.