Advertiser: CENTRAL SECURITY PATROLS CO.
Agency: EAST JAPAN MARKETING & COMMUNICATIONS
Category: Commercial Public Services
Producer: Hideki Tezuka
Post Production: Media City
Cinematographer: Satoshi Oyamada
Art Director: Seiya Tanaka
Lighting: Satoshi Oyamada
Director: Yoshinori Yokoo
Account Manager: Toshiyuki Chounan
Other Credits: Art: Takaya Yamamoto
Account Supervisor: Hiroshi Yoshino
ProductionManager: Kenji Kowada
Editing Company: Media City
Creative Director: Masayuki Goto
Copywriter: Ryouhei Suzuki
Creative Director: Ryouhei Suzuki
Music: Wicked Sound
Other Credits: Stylist: Tsuyoshi Tanabe
Brief Explanation
Kenji Miyazawa was a Japanese poet and children's literature author who was born in Tohoku district in 1896. His famous poem “Ame ni mo makezu” expresses that he wanted to be strong under severe circumstances without being self-serving. The poem is quoted often as ideal way of being of Japanese. Although the work of a security guard appears to involve idling the time away, it is hard work keeping alert at every moment of every day.We chose this poem to encourage the workers involved in the security team. Real employees appear in this commercial without dramatization.