| Cristal Awards 2016 | ||
|---|---|---|
| Film | Retail Store | Cristal (Gold) |
| Film Craft | Best Direction | Cristal (Gold) |
| Film Craft | Best Art Direction | Sapphire (Silver) |
| Film Craft | Best Editing | Sapphire (Silver) |
| Film Craft | Best Use of Music | Emerald (Bronze) |
| ADFEST 2017 | ||
| Film Craft Lotus | Cinematography | Silver |
| Film Craft Lotus | Script | Silver |
| Film Lotus | Internet Film: Retail, Travel, Leisure & Communication Media | Bronze |
| Dubai Lynx 2017 | ||
| Film | Online Film: Travel, Leisure, Retail, Restaurants & Fast Food Chains | Gold Campaign |
| Film Craft | Direction | Gold |
| Film Craft | Cinematography | Silver Campaign |
| Loeries Awards 2017 | ||
| Television, Film And Video Communication | Writing | Campaign Craft Gold |
| Television, Film And Video Communication | Internet Video – Above 30s | Campaign Bronze |
| Television, Film And Video Communication | Direction | Campaign Craft Certificate |
| Television, Film And Video Communication | Cinematography | Campaign Craft Certificate |
| Television, Film And Video Communication | Editing | Campaign Craft Certificate |
The truth is, life has a mind of its own. And when it makes its own plans to ruin your day, there is only one thing that you can do.
Media: TV/ Film
Client: Centrepoint
Agency: Impact BBDO, Dubai
Production: Good People, Beirut
Country: United Arab Emirates
Director: Maged Nassar
Executive Creative Director: Fadi Yaish
Producer: Rajaa Chami
Associate CD / Copywriter: Alok Mohan
Senior Art Director: Marcelo Maciel
Executive Producer: Michel Bou Zeid
Executive Producer: Cynthia Chammas
DoP: Pierre Mouarkech
Account Director: Bharti Joukani
Account Executive: Lizelle Rodrigues
Additional Company: Lizard Vfx Cairo, Egypt
Additional Company 2: Serena Dubai, United Arab Emirates
Additional Company 3: Digital District Paris, France
Additional Company 4: Eardrum Sydney, Australia
Additional Company 5: Goldstein London, United Kingdom
Brief Explanation:
Centrepoint, the Middle East’s biggest fashion store wanted to announce their Sale 2016 regional advertising campaign. With 131 stores across the UAE, Kuwait, Oman, Bahrain, Lebanon and Saudi Arabia, Centrepoint is also the region’s most coveted fashion retail brand.
In a region that is known for its year-long sales and shopping festivals, Centrepoint had to stand out in an overly competitive and cluttered category.
The film campaign is based on a universal insight - Life has a mind of its own. And when it makes its own plans to ruin your day, the only thing you can do is look good.
English Context Explanation:
Centrepoint, The Middle Easts Biggest Fashion Store Wanted To Announce Their Sale 2016 Regional Advertising Campaign. With 131 Stores Across The Uae, Kuwait, Oman, Bahrain, Lebanon And Saudi Arabia, Centrepoint Is Also The Regions Most Coveted Fashion Retail Brand. In A Region That Is Known For Its Year-Long Sales And Shopping Festivals, Centrepoint Had To Stand Out In An Overly Competitive And Cluttered Category, Meet Expectations That Are Incredibly High And Attain More Footfalls In Their Stores.