Agency: Paper Ecuador
Media: Web Film
Category: Public interest
Client: Cepam Guayaquil
Agency: Paper
Country: Ecuador
Executive Creative Director: Cristian Seisdedos
Creative Director: Andrea Auz
Creative Director: Cristina Orrantia
Copywriter: Andrea Auz
Art Director: Edwin Bowen
Agency Producer: whskey films
Sound Mixing: Ardillon Records
VFX: Bang Studio
Additional Credits: Nicole Montesdeoca
Published: March 2018
Synopsis:
We know that a woman is capable of achieving anything she proposes to. However, in 2018, there are still women enforcing charges at work and even in their own homes, inferior to their abilities. Women that haven't raised their voices, that haven't been able to tell the world how valuable they are. Now a days, many organizations and even brands, are creating campaigns striving for equality. Meanwhile, leading brands such as Apple, Google and Amazon, have products in which the predetermined voice is a female one, to be a personal assistant. We are addressing this big companies that instead of joining and helping promote mentality change, haven´t noticed that are encouraging minimization of women and stereotyping them as serving individuals.
This companies have great influence around the world and have great influence on society, this is why we created #GirlSpeakLouder, a campaign of 3 videos that will be starred by Siri, Alexa and Google home. Their own voices will be in charge of telling the world that their role as women is much more important.
#GirlSpeakLouder