Category: Alcoholic Drinks
Media: Design
Brand: Cerveza Salta
Agency: Ogilvy
Geo: Argentina
Advertising Agency: Ogilvy, Argentina
General Creative Director: Maximiliano Maddalena
Creative Director: Alejandro Blanc
Head of Art: Diego Grandi
Art Director: Nicolas Corvino Rius
Copywriter: Juan Fombella
Additional Credits: Huinca Cine
Published: April 2017
Synopsis:
In the context of 2017’s BOOMBOX 360 Salta Beer Music Festival, we created a special can in which we replaced the regular pop top for a guitar pick shaped one.
We gave our consumers the solution for an issue that exists since guitars were invented, using something they have at hand since rock & roll music was invented.
The cans were also distributed in the main rock bars, live music pubs and rehearsing rooms. Wherever a guitar pick might be needed, there was a Salta Rock Top.