Pfizer's Friendless Fairytales via WiTH Collective and Passion Pictures see famous stories retold with the main protagonist going their journey solo, "as if it were an analogy for something else."
This is the second phase of Pfizer's 'Some things are harder on your own' social campaign for a prescription-only quit smoking brand.
Media: Web Film
Category: Pharmaceutical & medical
URL: http://www.helptoquit.com.au
Client: Pfizer Australia
Agency: WiTH Collective
Production: Passion Pictures
Country: Australia
Director: Mcbess and Simon
Chief Creative Officer: Steve Coll
Copywriter: Mia Fukuyama
Art Director: Phillip Robbie
Producer: Johanna Hanley
Assoc Creative Director: Simon Fowler
Executive Producer: Katie Mackin
Business Director: Josh Sandford
Planner: Kevin Trinh
Sound: Rumble Studios
Agency Producer: Kirsten Caly
Chief Executive Officer: Justin Hind
Account manager: Phil Campbell