New creative by Mekanism for Schwab Golf.
The creative focuses on taking real-world financial ownership moments and treating them like high-stakes golf tournaments. The spots also ladder up to Schwab’s brand campaign and tagline, “Own Your Tomorrow.”
Coinciding with the Champions Tour seasons kicking off this Friday, the creative targets the golfer audience / golf programming. Spots will run on broadcast – NBC, ABC, CBS and ESPN – as well as social platforms including YouTube. The smart and playful creative is an evolution from traditional, often stagnant financial advertising.
CHARLES SCHWAB CREDITS
MEKANISM CREDITS
CEO/President: Jason Harris
Managing Director: Michael Zlatoper
Creative Director: Brian L. Perkins
Associate Creative Director: Joe Beutel
Executive Producer/HOP: Kati Haberstock
Brand Manager: Emily Brody
Senior Producer: Bob Samuel
Post Production Producer: Andrew Devanksy
PRODUCTION CREDITS
Director: Ric Cantor
Managing Partner/Executive Producer: Kevin Byrne
Executive Producer/Director OF Sales: Dan Duffy
Executive Producer: Mino Jarjoura
Executive Producer: Nancy Hacohen
Producer: James Kadonoff
Director of Photography: Adam Richards
Production Design: Duncan Reed
POST PRODUCTION CREDITS
Editor: Bob Spector
Executive Producer: Jon Ettinger