Category: Transport, Tourism
Brand: Cheapflights
Website: http://www.cheapflights.co.uk/...
Client: Pleasance Coddington- Global Head of Content, Social, Campaigns and Product Marketing
Lydia Curtis – Global Digital Campaigns Manager
Agency: McCann London
Head of integrated production: Sergio Lopez
Executive Producer: Gin Godden
Agency Producer: Elodie Macey
Co-Presidents and Chief Creative Officers: Rob Doubal and Laurence Thomson
Creative Director Jean-Laurent Py
Creatives Jim Nilsson, Jacob Bjordal and Jean-Laurent Py
Account Director Francois d’Espagnac
Account Manager Tom Baines
Planner Nick O’Quinn
Digital Production: Andrei Andreescu
Production Company: Next Animation Studio
Production Co/Publisher: CRAFT
Composer: Adam Smyth & Chris Gilbert
Sound Studio: Craft
Date: April, 2017
Description:
McCann London has created an innovative new tool that breathes new life in to one of the humblest of keyboard functions. EscEscape (pronounced ‘Escape Escape’), a new browser extension tool which launches today via its client the global flight search and travel deals website, HYPERLINK "http://www.cheapflights.co.uk" Cheapflights, makes it even easier for desktop computer users to search for and find a range of short getaway options by simply double-tapping their Esc key.
Launching in the UK, US, Canada, Australia and New Zealand, and South Africa, EscEscape is a free-to-install extension for Google Chrome users. While consumers increasingly research holidays on their mobiles and tablets, more holidays are now booked on impulse and Mintel research shows that 74% of people still do so on a computer or laptop. Research from Cheapflights itself also shows that over 50% of people search flights when at work.
The new EscEscape extension means that when a user taps their keyboard ‘Esc’ key twice, a live flight search runs to find the cheapest, quickest and smartest return flights to nearby destinations. The flight results open in a new browser tab and will be the cheapest option for a weekend break in the next eight weeks. The user is then free to go ahead and book if they like the look of what they see – if not, another ‘double tap’ of the Esc key throws up a new option.
To promote the innovative tool, McCann London and Cheapflights are using unusual Taiwanese-style animation known to be used for news report reconstruction in their latest campaign. The online film, shows a hard-pressed office worker returning to work on a miserable day to be faced by the misery of dealing with countless emails and an overbearing boss. A series of print will also support the launch. The campaign will run for two months from 21st April.
The original concept, extension and campaign were created by McCann London.