Cheer Film, Digital, Viral, Design & Branding, Case study, Making of Dig It! Get It! by Leo Burnett Toronto

The Film titled Dig It! Get It! was done by Leo Burnett Toronto advertising agency for subbrand: Cheer Detergents (brand: Cheer) in Canada. It was released in Sep 2011.

Cheer: Dig It! Get It!

Released
September 2011
Posted
September 2011
Market
Creative Director
Creative Director
Copywriter
Art Director
Art Director
Art Director
Copywriter
Production Agency

Awards:

One Show 2012
One Show InteractiveSocial Media / Best Use of Social MediaMerit
One Show EntertainmentOnline Branded Entertainment / Short-formBronze
London International Awards 2012
TV/Cinema/Online FilmBranded ContentBronze Winner

Credits & Description:

Entrant: Leo Burnett Toronto, Toronto
Cheer - "Dig It! Get It!"
Corporate Name of Client: Procter & Gamble
EVP, Managing Partner: Kim Koster
Group Account Director: Wendy Dixon
Agency Account Director: Natasha Dagenais
SVP, Planning: Brent Nelsen
Planner: Christina Boldt
Account Supervisor: Dan Koutoulakis
Agency: Leo Burnett Toronto, Toronto
Chief Creative Officer: Judy John
Creative Directors: Judy John/Heather Chambers...

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