| Super Bowl 2011 | ||
|---|---|---|
| Television | - | Entry |
Category: Other Vehicles, Auto Products & Services
Advertiser: CHEVROLET
Product/Service: SILVERADO
Agency: GOODBY SILVERSTEIN & PARTNERS
Production Company: FURLINED, Santa Monica, USA
Date of First Appearance: Feb 6 2011
Executive Creative Director: Rick Condos/Hunter Hindman
Copywriter: Rob Calabro
Art Director: Nick Luckett
Agency Producer: Michael Damiani
Account Supervisor: Tanin Blumberg
Producer: Martha Davis
Director: Speck Gordon
Editor: Paul Martinez
Sound Design/Arrangement: Mophonics
Post Production: The Mission
Account Manager: Nathan Shamban
Cinematographer: Toby Irwin
Editing Company: Arcade Edit
English Description
When it came to making a statement on advertising’s biggest stage, the Super Bowl, we knew we couldn’t just tell them that the Silverado HD was Motor Trend’s 2011 Truck of the Year. We had to show them why.
Enter a tiny terror named Tommy – a boy with a knack for getting in trouble and the good fortune of having a 6500 pound guardian angel watching over him. Whether he’s trapped in a well or trapped in a whale, the Silverado alerts Tommy’s dad who then puts the truck to the test, saving the boy in a series of daring rescues.