Category: Cars
Advertiser: CHEVROLET
Product/Service: CHEVROLET SILVERADO
Agency: CAMPBELL-EWALD
Production Company: MJZ, Los Angeles, USA
Date of First Appearance: Nov 1 2010
Chief Creative Officer: Mark Simon
Creative Director: Michael Stelmaszek
Copywriter: Jim Feltz
Art Director: Lewis Baker
Agency Producer: Adam Van Dyke
Account Supervisor: Laura Thornton
Producer: Jeff Scruton
Director: Tom Kuntz
Post Production: Mackenzie Cutler
Account Manager: Steven Majoros
Other Credits: President: David Zander Line Producer: Scott Kaplan Director Of Photography: Chris Soos
English Description
“Lazy Baby” is a commercial from the Chevy Silverado Heavy Duty “Max & Al” campaign. Characters personify the Silverado powertrain, which has been proven for over 10 years. The competition, who has a first-year, unproven powertrain, is portrayed as a helpless baby girl on her first day at work.