Category: Automotive
Media: Film
Brand: Chevrolet
Agency: McCann
Geo: United States
Advertising Agency: Commonwealth//McCann, Detroit, USA
Chief Creative Officer, North America: Gary Pascoe
Executive Creative Director: Duffy Patten
Executive Creative Director: Bob Guisgand
Creative Director: Gary Wise
Associate Creative Director: Scott Lenfestey
Executive Producers: Kelly Balagna and Paul Renusch
Sr Producer: Adam VanDyke
Account Director: Derek Chappo
Account Supervisor: Greg Young
Project Manager: Ken Ashburn
Senior Business Manager: Julie Peterhans
Director/Supply&Demand: Zach Merck
Executive Producer & Founder/Supply&Demand: Tim Case
Editor/Spotwelders: Erin Nordstrom
Managing Partner/Spotwelders: David Glean
Executive Producer/Spotwelders: Carolina Padilla
Producer/Spotwelders: Jessica Davis
Assistant Editor/Spotwelders: Juan Carlos Nunez
Published: January 2018
Synopsis:
With “Reunion,” the team takes the “Real People, Not Actors” concept to a new, emotionally resonant level by surprising people not only with the Traverse itself, but with their own family members. The spot begins with individuals expressing how impressed they are with the stylish exterior of the Traverse, only to find that the real surprise is waiting inside the roomy interior: Their long-distance family members, comfortably waiting in the luxury confines of the SUV.
Sleek, gorgeous, upscale and packed with best-in-class advanced features, the Traverse is the perfect combination of style and substance. It’s the “family car” for those moms and dads who haven’t given up on panache or status, but who still count on space, safety and, yes, practicality. And it comfortably fits the entire family … even those family members you might not have seen in a while.