Category: Automotive
Media: Integrated
Brand: Chevrolet
Agency: McCann
Geo: United Arab Emirates
Advertising Agency: Commonwealth // McCann, United Arab Emirates
Production House: Stoked
Director: Cherine Khoury
Executive Producer: Rita El Hachem
Producer: Mayysa Al Azem
Post Producer: Jihane Ghostine Farhat
Agency Producer: John Hassan
Creative Director: Andrej Arsenijevic
Associate Creative Directors: Andrew Siebert, Tamer Elsawy
Arabic Copywriters: Najla Alolayan, Abdul Kader Asfari
Designers: Mihailo Rsumovic, Omar Al Dahneh, Sari Awada
Social Media Strategist: Shaymaa Abuqoota
General Manager: Ian Halley
Business Director: Joe Zoghbi
Planning Director: Marko Radzic
Digital Director: Jody Leon
Head of Product Management: Vladimir Karmelic
Published: March 2018
Synopsis:
This June, the women of KSA will be allowed to drive for the first time. Chevrolet recognizes that Choice is the real victory in this decision.
As a brand that champions the pursuit of finding new roads, we love how women, whether they are ready to drive or not, can now choose for themselves.
#UpToMe