Category: Entertainment & Leisure
Advertiser: BLACKHAWKS
Product/Service: BLACKHAWKS
Agency: OGILVY & MATHER
Production Company: OPTIMUS, Chicago, USA
Executive Creative Director: Joe Sciarrotta
Director: Joe Sciarrotta/Mike Diedrich
English Description
Before every game, Chicago Blackhawks forward
Marian Hossa cuts three different sticks, too three
different lengths for flexibility, and performance.
Next, he heats, and curves the blade for shooting
accuracy.
He then blacks out the end of each stick, for better
puck handling.
Why does he do all this?
Because when Marian takes care of his sticks, they
take care of him.