Category: Entertainment & Leisure
Advertiser: BLACKHAWKS
Product/Service: BLACKHAWKS
Agency: OGILVY & MATHER
Production Company: OPTIMUS, Chicago, USA
Chief Creative Officer: Joe Sciarrotta
Director: Joe Sciarrotta/Mike Diedrich
English Description
Chicago Blackhawks defensemen Duncan Keith
led the entire NHL in playing time.
His body takes in 30% more oxygen per breath than
the average person.
Some say he’s able to play so many minutes
because of his superhuman lung capacity.
Others say it’s his superhuman work ethic.