Category: Recreation, Leisure
Media: Audio
Brand: Chicago Latino Film Festival
Agency: Lapiz
Geo: United States
Advertising Agency: Lapiz, Chicago, Usa
SVP Executive Creative Director: Luciana Cani
VP Creative Director: María Bernal
Copywriters: Javier Valle, Roberto Luque, Ernesto Martínez, Rodrigo Cantalejo
Art Directors: Rodrigo Cantalejo, Freddy Agostini, Juan Carlos Montes
Agency Senior Producer: Brenda Morrison Fell
Agency Producer: Brenda Cortes
SVP Account Director: Marco Azucena
Strategy: Efraín Bahena
Copy Editor: Vanessa Ortiz
Media: Dana Bonkowski, Helen Mccormack, Stephanie Cochin
Production Company / Music House: Supercharango
Producer: Ramiro Garcia
Composers: Lapiz
Music: Ramiro Garcia
Audio Mix: Earhole Studios
Published: April 2018
Synopsis:
We created a new way to promote Hispanic movies to Americans, who love our music. We wrote and produced reggaeton songs based on the plots of three movies from the Chicago Latino Film Festival. We aired them on different Chicago radio stations and played them dance clubs. At the end of each song, an announcer/DJ revealed to listeners that it wasn’t a song they just danced to, but the trailer of a movie featured at the festival.