Chiclets: ABSURD MIX- HAIR-DRESSER COPY

Credits & Description:

CLIENT MONDELEZ EGYPT FOODS
PRODUCT FMCG
ENTRANT J. WALTER THOMPSON CAIRO CAIRO, EGYPT
TYPE OF ENTRY CRAFT: FILM
CATEGORY ART DIRECTION/PRODUCTION DESIGN
TITLE ABSURD MIX- HAIR-DRESSER COPY
PRODUCT/SERVICE FMCG
ENTRANT COMPANY : J. WALTER THOMPSON CAIRO CAIRO, EGYPT
ADVERTISING AGENCY : J. WALTER THOMPSON CAIRO CAIRO, EGYPT
MEDIA AGENCY : STARCOM MEDIAVEST GROUP CAIRO, EGYPT
BASSEM ABDULGHANI MDLZ INTERNATIONAL MARKETING DIRECTOR
MENNA EL SWEIFY MDLZ INTERNATIONAL BRAND MANAGER
ANGELIKEY ATEF MDLZ INTERNATIONAL ASSISTANT BRAND MANAGER
LUCIAN ELGEBELY JWT CAIRO CREATIVE DIRECTOR
AHMED WAHID JWT CAIRO ART DIRECTOR
MALEK SHARIF JWT CAIRO ART DIRECTOR
HEBA ABDEL MONSEF JWT CAIRO ACCOUNT DIRECTOR
DIANA GEORGE JWT CAIRO ACCOUNT MANAGER
HAZEM SAFWAT TAHER JWT CAIRO ACCOUNT EXECUTIVE
MAYAR TAREK JWT CAIRO AGENCY PRODUCER
HAITHAM ABOU SAMRA NA DIRECTOR
MOHAMED HAMMADY JWT CAIRO EXECUTIVE CREATIVE DIRECTOR
Brief Explanation:
We wanted to launch a tactical campaign providing consumers with newer innovation in flavors, building on our platform: 1st: We created 2 40” online copies, using our platform, Nothingness is everything, presenting how crazy and innovative the 2 new flavors with mixed and irrelevant flavors, and further emphasizing on our platform in our prize, which was to travel to: Malaysia, Beni Sweif, & France 2nd: Building on our previous engagement idea, we developed an online game, to further emphasize on the innovative and irrelevant flavors, which led to 55 participant.