Media: TV
Category: Retail services
Client: Chico’s
Agency: The & Partnership
Production: Concrete + Clay
Country: United States of America
Director: Dewey Nicks
Chief Creative Officer: Wil Boudreau
Creative Director: Michael Ashton
Creative Director: Natasha Maasri
Executive Producer: Carrie McLaren
DoP: Dewey Nicks
Chief Executive Officer: Andrew Bailey
CSO: Shobha Sairam
Managing Partner: Victoria Davies
Head of Production: Kevin Wilson
Account Director: Liz Vlk
Media Agency: m/SIX
President: Ilana Nolte
Managing Director: Jo Zmood
Media Director: Jacqueline Puzo
Photographer: Dewey Nicks
Editing / Post-Production / Visual FX: Beast NY
Editor: Adam Liebowitz
Executive Producer: Melissa Lubin
Producer: Jen Gothard
Audio: “Bold” by The Highfields
Music Company: MAS (Music and Strategy)
Published: February 2018
Synopsis:
The&Partnership and Chico's announce the launch of #HowBoldAreYou, a campaign which emboldens women to embrace everything that is fun, fabulous and fearless about them, including their age. The&Partnership and their media company m/SIX, created #HowBoldAreYou as part of an overall refresh of the Chico's brand to refine its positioning, messaging, experience and products to help Chico's customers celebrate every moment of their lives with styles that encourage her to grow bolder as they grow older. Through the new campaign The&Partnership and Chico's are encouraging women to define their number instead of letting their number define them.