Brand: Child Rescue Coalition (CRC)
Agency: David&Goliath, LA
Founder & Chairman: David Angelo
President: Yumi Prentice
Chief Creative Officer: Bobby Pearce
Chief Strategic Officer: Wells Davis
Executive Creative Director: Gustavo Sarkis
Creative Directors: Fernando Reis, Marcelo Padoca
Associate Creative Directors: Kika Douglas, Samyr Aslan Souen
Copywriters: Julie Blakley, Kika Douglas, Marcelo Padoca
Art Directors: Kris Wong, Samyr Aslan Souen, Fernando Reis
Director of Broadcast Production: Paul Albanese
Agency Producer: Natalia Celis
Director of Digital Production: Peter Bassett
Senior Digital Producer: Justine Kleeman
Senior Developer: Benjamin Smith
UX Lead: John Randall, IV
Developer: Mariano Echegoyen
Digital Desginer: Meagan Steinkamp
Executive Director of Business and Legal Affairs: Rodney Pizarro
Senior Business Affairs Manager: Natasha Royzina
Group Account Director: Michele Tebbe
Account Supervisor: Lauren Gluck
Senior Strategist: Chris Kwak
Senior Digital Strategist: Natalie Gomez
Strategy and Influencer Marketer: Noelle Suarez
Project Managers: Amanda Bercovitch, Donna Alexander
Editorial House: Spinach LA
Managing Director: Adam Bright
Executive Producer: Jonathan Carpio
Editor: Juan Pablo Digenio
Editor: Carlos Crooks
Producer: David Cooke
Music Company: Jamute
Composer: James Pinto
Mixer: Otavio Bertolo
Account Manager: Marcelo Romero
Published: April 2018
Synopsis:
Parents love to share their kids’ pictures on Instagram; there’s even a new term, “sharenting,” used to describe parents who actively share their kids’ digital identities online. Most parents will post 1,500 photos of their child before they turn five. And many post pictures using hashtags like #pottytraining, #nakedkids and #kidsbathing. While this might seem cute and increase likes, it overexposes children by showcasing private moments that shouldn’t be shared with a large audience, making them vulnerable to pedophiles and sex offenders; specifically, these 100+ hashtags serve as flags on social media leading predators to pictures of children.
As part of National Child Abuse Prevention Month, David&Goliath (D&G) partnered with Child Rescue Coalition (CRC) – a nonprofit organization that enables law enforcement to track, arrest and prosecute child predators – to create a movement called @KidsForPrivacy that will help kids reclaim their right to online privacy.
Launching April 3, the @KidsForPrivacy movement will flood more than 100+ hashtags that overexpose kids on Instagram with pictures of obscured kids holding “Privacy Please” signs.
D&G also created a :60 video that is narrated by a child and explains the initiative from their point of view. The campaign tagline is: “It’s your kid but it’s their privacy.”
In addition, D&G created an educational hub on Instagram called @KidsForPrivacy, where parents can learn about the dangers of overexposing theirs kids on social media and get tips on how to protect their kids’ privacy online.
People are encouraged to join the @KidsForPrivacy movement by creating their own “Privacy Please” signs and posting images online using hashtags in the takeover.