Brand: Childhood Cancer International
Media: Online
Category: Public interest
Agency: Garbergs
Geo: Sweden
Childhood Cancer International: Child 4 Child - We Are One
Advertising agency: Garbergs, Stockholm, Sweden
Art Director: Sebastian Smedberg
Copywriter: Sedir Ajeenah
Interactive Art Directors: William Löthman, Mattias Alfborger
Creative Director: Petter Ödéen
Project Managers: Malin Boustedt, Ida Tenggren, Åsa Scherman, Nasim Kabiri, Anna Frick
Producer: Annika Witkowska
Edit/Post: Robin Lidbom, Anna Bergkvist
Research: Jenny Trobeck
Songwriters: Christophe Beck, Sophie Beck, David Goldsmith
Music Video Director / Editor: Johan Söderberg
Music Video Animation: Johan Holm
Music Video Post Production: Chimney Pot
Digital Production: Most Formal
Music Distribution: Cosmos Music
Collaborate music platform: musical.ly app
Sound remix: Red Pipe
Music mastering: Cutting Room
Almost 1 million kids in new song from 'Frozen' composer to raise awareness about Childhood Cancer.In January, Childhood Cancer International (CCI) launched Child4Child, a campaign that invites kids and teens to record themselves singing a new song by 'Frozen' score composer Christophe Beck and his 11 year old daughter Sophie.This week, on Feb 15th, the song "We Are One" was released. More than 900.000 children from all over the world participated in the recording using their mobile- and web cams, in a joint global effort to raise their voices against Childhood Cancer.In honor of International Childhood Cancer Awareness Day, CCI officially released the song on more than 50 music streaming platforms including Spotify, iTunes, Apple Music and Deezer, along with a video showing some of the many kids who participated in the initiative.
On child4child.com you get the assets you need to keep the song alive by sharing, remixing and making your own cover of "We Are One".
CCI represents 170 Childhood Cancer organizations in 90 countries. Child4Child is the first joint initiative to raise global awareness.