Category: Fundraising & appeals
Advertiser: CHILDREN OF FIRE
Product/Service: PUBLIC AWARENESS
Agency: THE JUPITER DRAWING ROOM JOHANNESBURG
Production Company: MINISTRY OF ILLUSION, Johannesburg, SOUTH AFRICA
Chief Creative Officer: Brad Reilly
Executive Creative Director: Tom Cullinan
Art Director: Renata Vice/Nicole Combrinck
Agency Producer: Hazel Neuhaus
Producer: Ashley Kadish
Director: Nicole Ackerman
Editor: Dean Barrett
Sound Design/Arrangement: Dean Barrett
Post Production: Ministry Of Illusion
Lighting: Willem Viljoen
Music: Dean Barrett
Director Of Photography: Willem Viljoen
EditingCompany: Ministry Of Illusion
Director Of Photography: Willem Viljoen
Editing Company: Ministry Of Illusion
Other Credits: Candle Maker/Artist: Sarah Richards
English Description
Children of Fire takes children who have no one else to turn to, and fixes them, physically and emotionally. Relying only on donations, the charity needed an advert that would tap into the emotions of the public. The creative shows how fire destroys a child’s life and how with donations, Children of Fire can help rebuild them.