Brand: Chilly Cow
Chief Creative Officer: Liz Taylor
Sr. VP Executive Creative Director: Lisa Bright
Creative Director: Dean Paradise
Creative Director: Bruno Mazzotti
Associate Creative Director: Alice Crippa
Associate Creative Director: Miguel Mayen
Copywriter: Mike Norgard
Art Director: Dwight Williams
Associate Art Director: Victoria Rosselli
Sr. VP Director of Integrated Production: Will St. Clair
Executive Producer: Chris Wickman
Executive Producer, Social: Lindsay Tyler
Producer: Justin Casselle
SVP, Group Management Director: Melanie Hellenga
VP Management Director: Tracy Draksler Brown
Account Supervisor: Christina Banuelos
Assistant Account Executive: Julie Rickert
VP Strategic Planning Director: Katie Lowman
Strategic Planning Director: Joanna Moy
VP Premium Brands: Joe Brooks
Brand Manager: Joshua Tubbs
Associate Brand Manager: Shannon Rodenburg
Production Company: Park Pictures
Director: Terri Timely
Executive Producers: Jackie Kelman Bisbee and Scott Howard
Head of Production: Anne Bobroff
Line Producer: David Lambert
DP: Donovan Sell
Published: April 2018
Synopsis:
Wells is introducing a new light ice cream brand, Chilly Cow, the first protein packed, lower sugar ice cream to use ultra-filtered milk. The multifaceted advertising campaign goes against the grain of how consumers typically view the better-for-you ice cream category by leveraging creative that breaks the monotony with its unique unapologetic, yet honest tone.