China Organ Transplantation Development Foundation: Can Not Wait

Credits & Description:

Client: China Organ Transplantation Development Foundation
Agency: Havas Shanghai, China
Entrant: Havas Shanghai, China
Idea Creation: Havas Shanghai, China
Media Placement: Shineworks Shanghai, China
Production: Havas Shanghai, China
Production 2: Shineworks Shanghai, China
Chief Creative Officer: Ben Sun Erihei (Havas Worldwide Shanghai)
Executive Creative Director: Shangyong Yang (Havas Worldwide Shanghai)
Creative Director: Jack Xuan (Havas Worldwide Shanghai)
Copywriter: Kiddy Wang (Havas Worldwide Shanghai)
Copywriter: Emily Liu (Havas Worldwide Shanghai)
Art Director: Lyon Liao (Havas Worldwide Shanghai)
Art Director: Hanmin Ming (Havas Worldwide Shanghai)
Art Director: Will Yang (Havas Worldwide Shanghai)
Art Director: Roc Wong (Havas Worldwide Shanghai)
Director: Jinyu Li (Shineworks Shanghai)
Producer Director: Koko Huang (Shineworks Shanghai)
Producer Director: Coco Dai (Shineworks Shanghai)
Director Of Photography: Pingyi Fang (Shineworks Shanghai)
Cameraman: Suqiang Zhang (Shineworks Shanghai)
Cameraman: Bolin Li (Shineworks Shanghai)
Producer: Zhenghua Wong (Shineworks Shanghai)
Producer: Xuefeng Sun (Shineworks Shanghai)
Producer: Cc Wang (Shineworks Shanghai)
Producer: Bobby Yang (Shineworks Shanghai)
Assistant Director: Marshal Chen (Shineworks Shanghai)
Editor: Fang Wang (Shineworks Shanghai)
Assistant Editor: Mark Ma (Shineworks Shanghai)
Lighting: Chang Ching Chung (Shineworks Shanghai)
Lighting: Huaisuo Zhao (Shineworks Shanghai)
Brief Explanation
People like to watch movies at cinema, especially young people. At Cathay Cinema Shanghai, we delayed the movie without the audience’s notice. 15 minutes passed, people became anxious because of waiting for film. At this time we played our video. It showed the real patients who were waiting for organ donation anxiously like this every day. No one can wait any more. When audiences experienced the feeling of waiting, they could easily sign up to become organ donors. This video was played in this way in different cinemas. After the movie, they could directly sign up to be organ donors.