China Telecom: Healthy WIFI

Credits & Description:

Bad posture causes neck, shoulder and back pain when using smart phones for internet surfing. The symptom is known as Cervical Spondylosis. There are at least 56 million people diagnosed with Cervical Spondylosis in China. The numbers are increasing by 1 million each year and there is a trend where sufferers are getting younger.China Telecom's Healthy WIFI is an intuitive WIFI designed to correct posture when using smart phones. By connecting to HEALTHY WIFI, the smart phone will only work at an angle of 70 to 75 degrees perpendicular to the ground. WIFI will only be connected when the phone is at 70 to 75 degrees. Otherwise WIFI will disconnect automatically.Agency: Mullen Lowe
Media: Experiential
Category: Telecommunications
Client: China Telecom
Brand: Telekom China
Agency: MullenLowe China
Country: China
Director: Eric Shao@Gwantsi
Chief Creative Officer: Eddie Wong
Group Creative Director: Marx Zhu
Art Director: Pencil Xu
Copywriter: Chanchan Zheng
Copywriter: Qiong Li
Producer: Vico Jiang@Gwantsi
Associate CD / Copywriter: Justin Du
Associate CD / Art Director: Juan Zhang
Senior Art Director: tian tian
Digital Creative Director: Berry Zhang
Executive Producer: William Huen@Gwantsi
Agency Executive Producer: Joey Mok
DoP: Hanlin Ding@Gwantsi
Marketing Manager - Hao Wu